Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, March 1, 2009

New Egg Cartons


We're still not selling eggs but our small flock usually gives enough eggs for us plus an extra 2 dozen a week. We've been giving them to friends but haven't had much luck getting the cartons back. I went to the farm store and bought what they had. I paid .39 a piece for about a dozen cartons. I can buy them in bulk cheaper but don't need a lot right now.

I wanted our name on the new cartons but there wasn't a good spot for a business card so I printed out a little thing with our logo and contact info. I put quite a few on a page, cut them in strips, and glued them on the front of each carton.

They're not perfect but are a little more professional at least. I think I'd like the flat top cartons when we're actually selling eggs. I would like to charge a $0.25 or $0.50 "deposit" for cartons at that point. I'm not sure what our prices would be but for example, $2.50/dozen or $2/dozen with each carton you bring back. That way we would probably get lots of cartons back but wouldn't have to raise the prices to cover the costs.

Any thoughts on egg packaging? What do you like/dislike? What about prices, what is the going rate in your area for farm fresh eggs w/o antibiotics?

Monday, December 29, 2008

Conferences and Seminars

We have a busy month planned so I thought I would share the long list of conferences going on this winter in my area. I'm not sure how many Michigan readers I have but in any case maybe this will motivate others to look for educational opportunities in their area. I've included links when I have them and a little more about why each applies to our operation for those interested.

Jan. 3,4: MSBA (MI Sheep Breeders Asso.) Michigan Shepherd's Weekend
Where: Sheraton Lansing Hotel; Lansing, MI
Cost: $30/person or $40/family + $20 to join if you're not a member, assuming you didn't register before Dec. 26th.
Highlights: What is the optimum size for YOUR flock?, Recycling nutrients from manure (hoping we can apply what we learn to all our animals), Getting Lambs to Market on Grass.
Why it applies: We have 4 Suffolk ewes and expect our very first lambs in late winter/early spring. We'd like to learn a much as possible to help us produce high quality lambs whether they go to 4H kids for show or directly to buyers as meat.
More Info: www.misheep.org

Jan. 17th: Michigan Family Farms Conference
Where: Lakeview High School; Battle Creek, MI
Cost: $35/adult $25/children $30/MIFFS member
Highlights: How to Sell at a Farmers Market, Selling to a Grocery Store, Farm to School, Preparing to Sell: Business Aspects & Legal Requirements
Why it applies: The lines seem a little blurry when I try to research these topics on my own so I'm excited to hear a presentation that applies to Michigan specifically. My uncle owns a grocery store and he is unsure of the requirements for farmers like us to sell him our goods but there is potential for a future marketing opportunity. Legal issues are my biggest concern as we begin direct marketing so any knowledge gained on the topic will be piece of mind to me. I am also very excited to hear more about the new Farm to School program which may provide an outlet for farmers to sell products directly to loca l schools!
More Info: http://www.miffs.org/mffc.asp

Jan. 23,24,25: Michigan Veterinary Conference
This is something I'll be going to for work. I am a Licensed Veterinary Technician (LVT) working in a small animal practice. If you'd like more info on the conference comment on it and I'll get you the link.

Jan. 28th: ACE - Agriculture's Conference on the Environment
Where: Lansing Center; Lansing, MI
Cost: $50/before Jan. 19th $20/students $75/at the door
Highlights: Marketing Your Farm in Your Neighborhood, Wind Energy in Michigan, The Role of Agriculture in Climate Change, Food Safety Related to Manure & Bio-Solids, Water Use in the Great Lakes Basin
Why it applies: It is a combination of my two favorite things: agriculture and the environment!! Unfortunately I don't think I'll be attending this one. It is one of the most expensive seminars and would require me to take a day off of work. Plus it is sponsored in part by Farm Bureau and I do not agree with their stance on a lot of issues so I question the integrity of the presentations.
More Info: http://www.maeap.org/modules.php?name=NavSystem&id=1&mt=2

Jan. 31: Northern MI Small Farm Conference
Where: Grayling High School; Grayling, MI
Cost: $45/1st person $30/additional $15/youth 8-18
Highlights: Daniel Salatin as Youth Keynote Speaker!!, Growing Pasture Poultry on a Small Scale and Now Taking the Next Step
Why it applies: I have a lot of respect for the Salatins (although noone is perfect) and plan to sit in on some of the youth sessions. I am very excited about the pastured poultry presentation as well because this is something I hope to integrate in to our operation on a small scale this summer. There are a lot of great books on the topics but I find myself asking, "What about Michigan blizzards? Are the laws the same here? Etc." so this should be well worth it.
More info: here

Feb. 4,5: Midwest Women in Agriculture
Where: Swan Lake Resort; Plymouth, IN
Cost: $75 by Jan. 16th
Highlights: New Generation Agriculture (multiple topics), Connecting Kids With Cows (agritourism for kids), Telling YOUR Story - Public Relations Training for Your Operation, Farm Safety, Wind Energy
Why it applies: There are several presentations where young farmers will give examples of how they made their family's operations work for them which is exactly what we are trying to do. I'm not sure if I'll be going to this one yet since I would like to find someone to go with me. Although a lot of our friends farm very few of the wives are directly involved with the business. I think a lot of the husbands like it that way too. ;)
More info: https://www.extension.purdue.edu/ces/Vermillion/AG/09_WomenInAg_Flyer.pdf


I'll keep you posted on future events and would love to hear of any other bloggers heading out to these conferences. Also, anyone wanting to meet up at the Women's Conference just let me know! Happy learning!

Friday, December 19, 2008

If The Economy Is So Bad....?


If the economy is so bad, why is it so incredibly hard to find good service? My husband and I continue to be amazed at the crappy service we receive from businesses. I guess since things are "so bad" I would expect businesses to step it up a notch and do everything they can to keep their customers. Here are three examples of disappointing experiences we've had lately. The first one is rather long but the other two are quick:

-We received some cash towards new appliances for a wedding gift. After watching sales for awhile I called the Lowe's about a half hour from here. I asked if they had any black or stainless steel gas stoves in stock with a storage drawer at the bottom. The woman assured me they had two in stock. After driving all the way there we were pointed to only one stove that fit our description and told that the floor model was the only one they had left and we could have it at 10% off if we liked. Of course it was dented and scratched!! When I mentioned my phone call ahead I was told that the girl who answered my call was from a different department and didn't really know what she was talking about. Anyway, after leaving to look at other stores we came back and said we'd take the dented one. The same woman rudely informed us that we'd have to take it the way it was because they crush all their boxes and their wasn't one piece of cardboard in the whole store that they could cover it with (and of course it is raining outside!). We told her that if she wanted to sell the stove she would find us something to package it in. After suggesting we go buy a tarp and us glaring at her she finally found some cardboard and saran wrap and wrapped it up quite nicely. Needless to say, we didn't buy any other appliances their and will never go back.

-We need two estimates on rebuilding our shed for the insurance company. The first company that came out was very professional and looks to be great to deal with. Another guy never called us back. A third contractor assured me he could come out and give us an estimate, then set up a time with my husband. So Brian came straight home from work to meet him instead of running some other errands that needed to be done. At the time he was supposed to arrive the man called and said that he had come out earlier in the day and looked at the building and it wasn't something he was interested in working on!!! We weren't so mad that he didn't want the job as much as that he didn't call earlier to let us know.

-Now we need an electrical bid. We called the company our neighbor works for. His boss was supposed the call us and come out this past Monday or Tuesday. No word from him yet.

I don't mean for this post to be all negative. You don't even need to read my examples above. The point is that I feel very frustrated when the country is constantly talking about the "economic downturn" and yet we can't get good service! On the other hand, yesterday I received a Christmas card from our wedding photographer saying "Thanks for your support". The small stores' shopkeepers that I patronize show genuine appreciation when I check out. The people at our bank are very helpful and called this week just to double check that we got the right cash back. The vet clinic that I work at has several appreciative clients that bring us cookies, breads, and chocolates this time of year. The local pharmacy even sent over a gift to say thanks for sending our prescriptions their way.

Those things are what I try to remember when crappy service starts to seem the norm. It really makes me think that there is still a lot of room for new businesses if they treat people right. I'd really like to hear about your experiences, good or bad, and please tell me if I'm crazy or does this stuff leave you scratching your head too. After all, doesn't anyone want our money?

Note: after re-reading this I feel the need to point out that I think we approach people in a friendly way and are generally well liked in our neighborhood. Lol. I didn't need anyone thinking we're crazy people who chase everyone away! :)

Thursday, November 13, 2008

Bob Waldrop and Someday: A Tri-Cities Food Coop!?

So I attended a very interesting presentation Tuesday night titled, "Re-inventing the Family Farm". I found the flyer at the Greenstone Farm Credit office of all places, which made me a little leery to attend. However, the presentation was by Robert Waldrop, President and General Manager of the Oklahoma Food Coop. The coop is incredibly successful, more so than I would have ever expected.

Mr. Waldrop was hosted by Saginaw Valley State University (SVSU), almost an hour away from where I live. I had no idea there was so much great work in progress at SVSU. They are working on everything from vermiculture and hydroponics to alternative energy development. For more information on the projects going on there check out the Green Cardinal (the cardinal is the school mascot) and the last few posts on Bob Waldrop's blog. While you're on Bob's blog scroll down to the post about 20 Things to Do Now that the Election is Over. I found it very interesting and motivating.

So, back to the presentation. Really it was mostly practical advice and tips on how to start and operate a large food coop. I have considered in the past the idea of trying to start a small coop in my area but I decided my efforts would be better spent on producing the food and direct marketing on my own. Although I would love to help out with a big coop, I was really hoping for more information from the producer's standpoint.

The excitement came at the end for me when I spoke with Dr. Christopher Schilling, he is one of the SVSU faculty heading up this initiative and the man doing most of the research I mentioned earlier. I described our situation to him, i.e. that we have 74 acres we are cash crop farming and we are looking for a way to make the land more productive. I also shared that we are starting out with some freezer beef and eggs and that I would be very interested in being a part of any future coop. My interest was welcomed and encouraged.

It was so thrilling to be around a group with so much positive energy towards this subject. It is easy to feel discouraged as we try to get the farm going. The presentation was exactly what I needed to get me looking on the bright side again.

On a side note, I've also been slowly making my way through You Can Farm by Joel Salatin. I was a little disappointed when I read his Salad Bar Beef but You Can Farm is wonderful! I'll post a book review when I'm done. Between the book and the presentation I am feeling über motivated.

If you'd like to share your thoughts, I'd love to hear them!

Oops - almost forgot. Today I am thankful for my ability to learn, and the freedom we have in the USA to do what we want with our lives and share information.